CUSTOM SYSTEMS

Custom software, built around the business.

When existing software does not fit the way an organization operates, we design and build a system around its workflows.

Design studio · Tapestry

One studio. Every client gets a branded app of their own.

A website platform built for a designer running many client sites out of one place.

Every client gets a branded app with their website, chatbot, intake forms, blog, and email side by side. Twenty-two templates ship on-brand, bilingual per site, each published on its own custom domain.

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Tapestry
Tapestry · Edit in place

The website they edit is the website they see.

See it. Tap it. Edit it. Save.

No CMS. No admin dashboard between a client and their live site. Tap a headline and type. Tap an image and pick a new one. Publish when it looks right. Layout stays composed. Copy stays theirs, editable from any phone.

Tapestry
Different businesses

One method. Wildly different shapes.

We start with how the business actually works, then design and build a system around those workflows. No two look alike.

Residential builder · Cypress

The whole build, in one system.

Jobs, crew, permits, subcontractors, contracts, cash, and client updates in one command center. A two-mode client portal keeps the active build in progress and the finished build preserved in an Alumni Vault (photos, docs, permits, warranties).

Live in 30 days, delivered branded to the company.

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Cypress
Live in 30 daysBranded to the company
Independent salon · Medusa

The whole salon, running from one system.

Public booking site, front desk, clients with visit history and color formulas, register that feeds commission and inventory, memberships, gift cards, marketing, and a website editable in place.

Owner sees the money. Stylists see their book. Everyone sees only what their role needs.

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Medusa
Law firm · Willow

Matters, docket, and the whole practice, on one page.

Matters and clients, a docket of deadlines, benchmarks, and check-ins, review queues, letterhead documents, and role-gated reports.

Built around how the firm actually files, not how a template imagines it.

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Willow
One pageThe whole practice
Tile & flooring contractor · Juniper

Estimate site, portal, and the whole shop.

A public site where homeowners request estimates. A portal where the shop runs measure, quotes, jobs, schedule, and invoicing, all from one place.

Clients watch the job land, approve what needs approving, and pay through a passwordless link. Prices, phases, and letters home stay in the owner's hands, no vendor to call to change a line.

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Juniper
Hospitality group · Talon

One platform for every property.

A public booking site guests reserve direct, an operations dashboard across the whole group, and role-based accounts for every person on the team.

The booking site is built in, so there is no separate monthly booking platform to pay for. Aquila, the guest-facing assistant, answers routine questions and hands off to staff when a person should decide.

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Talon
Talon
Multi-venture owner · Lyric

One private command center for six ventures.

One command center for an owner running rentals, travel, charters, sales, and creative work, each venture with its own dashboard and its own public brand site.

Whole-operation profit, live, from a phone.

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Lyric public brand site for a travel venture, edited in place from the owner's command center
Why custom

Three things every one of them shares.

Built around your workflows

Your roles, your phases, your documents, your language. Nothing bent to fit a template.

Managed by us

We build the system, host it, run it, and support it. Your data stays yours and exports on request. A buy-outright option is available on custom builds, by quote.

Launched in phases

Owner walkthrough, per-role training, and a rollout that starts where the pain is and expands venture by venture.

The process

How a custom build works.

Four steps from the first conversation to a live system.

  1. 01

    Discovery

    We map the operation: the people, the roles, the records, the documents you send, the money, and where the current tools fall short.

  2. 02

    Design

    A scope and a working prototype you can click through, shaped to the way the business runs. You decide what stays, what goes, and what comes later.

  3. 03

    Build

    We build it, brand it, load your data, connect payments, email, and accounts, and test every screen per role on desk and phone.

  4. 04

    Launch

    Owner walkthrough, staff training by role, and a phased rollout. Then we run it for you, with hosting, updates, and support in the monthly.

Every custom build

What you get.

Every custom project is scoped individually. These are the parts every one of them includes.

FAQ

Frequently asked questions.

When the way it operates does not match any of the ready-to-run platforms. More than one kind of venture under one owner, a workflow the industry software does not have, or roles and documents that are particular to the business. If a platform fits, we will point you at it first.
It depends on scope. A tight custom build runs a couple of weeks; a full multi-role, multi-property build phases in over a season. Discovery sets the timeline before anything is built.
Individually, after discovery, based on the scope we agree on. No two custom systems are the same, so there is no fixed price. Start the conversation and we will scope it with you.
We do. We build it, host it, and run it for you (hosting, updates, and support are included in the subscription). Your data is yours: records, customers, everything you put in, exportable at any time. If the subscription ends, your data comes with you and the system stays with us. A buy-outright option is available on custom builds, by quote.
Yes. Several of our platforms began as custom builds, and a custom build can start from the closest platform and be reshaped around your operation.
START A CUSTOM BUILD

Need something built around the way your business actually works?

Tell us how your operation runs and what does not fit. Every custom project is scoped individually.

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Prefer email? tammy@mindpalacehypno.com